Flesh had 40 shades of foundation matching 40 different skintones, so we hired 40 different people, not only models but also employees who worked in the brand's office.

20 subjects a day for two days: quick conversations, small adjustments in the light. The text over each image is the shade name chosen by the team at Flesh.

The Flesh brand is no longer around, 'dropped quietly' by their parent company. As a former employee explained in Vogue Business: “There was no real understanding of what it means to be a true inclusive brand...leadership was so antiquated in their thought process and marketing techniques.”