Flesh 40

The brand had 40 shades of foundation matching 40 different skintones, so we hired 40 different people, not only models but also employees who worked in the brand's office.

We shot 20 subjects a day for two days: quick conversations, small adjustments in the light. The text over each image is shade name chosen by the team at Flesh.

The Flesh brand is no longer around, it was 'dropped quietly' by their parent company. As a former employee explained in Vogue Business: “There was no real understanding of what it means to be a true inclusive brand...leadership was so antiquated in their thought process and marketing techniques.”

Lovely people though!

This is 40__Espresso__PuckerLip__AwaDoumbia__068.jpg from our shoot for the Flesh Brand

Espresso

This is 39__Coffee__BrumeJessa__142.jpg from our shoot for the Flesh Brand

Coffee

This is 38__Hot_Cocoa__WhitneyMaudeke__019.jpg from our shoot for the Flesh Brand

Hot Cocoa

This is 37__Ganache__XandreaLancaster__029.jpg from our shoot for the Flesh Brand

Ganache

This is 36__Mocha__DiorMoton__037.jpg from our shoot for the Flesh Brand

Mocha

This is 35__Smore__SabrinaAbdalla__098.jpg from our shoot for the Flesh Brand

Smore

This is 34__Pecan__NeikoHerdigein__060.jpg from our shoot for the Flesh Brand

Pecan

This is 33__Hazelnut__SoshebaGriffiths__029.jpg from our shoot for the Flesh Brand

Hazelnut

This is 32__Brown_Sugar_Quiver__DestinyJoseph__084.jpg from our shoot for the Flesh Brand

Brown Sugar Quiver

This is 31__Tiramisu__CamilleRichardson__004.jpg from our shoot for the Flesh Brand

Tiramisu

This is 30__Nutmeg_Bruise__AdesolaAdeyemi__027.jpg from our shoot for the Flesh Brand

Nutmeg Bruise

This is 29__Cinnamon__IziegbeOdigie__037.jpg from our shoot for the Flesh Brand

Cinnamon

This is 28__Cafe__IsabellePierre-Emile__022.jpg from our shoot for the Flesh Brand

Cafe

This is 27__Praline__JustineDelgado__019.jpg from our shoot for the Flesh Brand

Praline

This is 26__Toffee__RaniaBolton__051.jpg from our shoot for the Flesh Brand

Toffee

This is 25__Salted__Caramel__DiyantiCamilla__053.jpg from our shoot for the Flesh Brand

Salted

This is 24b__Dulce_De_Leche__TeshiaSookal__029.jpg from our shoot for the Flesh Brand

Dulce De Leche

This is 24__Dulce_De_Leche__Candice__033.jpg from our shoot for the Flesh Brand

Dulce De Leche

This is 23__Cappuccino__AnnaV__057.jpg from our shoot for the Flesh Brand

Cappuccino

This is 22__Cookie__SarahNovio__061.jpg from our shoot for the Flesh Brand

Cookie

This is 21__Biscuit__Dwitiya__049.jpg from our shoot for the Flesh Brand

Biscuit

This is 20__Latte__DianaPeralta__074.jpg from our shoot for the Flesh Brand

Latte

This is 19__Coconut__BrazenLip__RenataLima__077.jpg from our shoot for the Flesh Brand

Coconut

This is 18__Butterscotch__StaceyA__023.jpg from our shoot for the Flesh Brand

Butterscotch

This is 17__Muffin__HylandMurphy__069.jpg from our shoot for the Flesh Brand

Muffin

This is 16__Apple_Strudel__OliviaDalessandro__024.jpg from our shoot for the Flesh Brand

Apple Strudel

This is 15__French_Toast__SilvinaPerez__050.jpg from our shoot for the Flesh Brand

French Toast

This is 14__Butter_Yum__Eka__088.jpg from our shoot for the Flesh Brand

Butter Yum

This is 13__Almond__Lorena__045.jpg from our shoot for the Flesh Brand

Almond

This is 12__Macaroon__AlexandraGerber__021.jpg from our shoot for the Flesh Brand

Macaroon

This is 11__Creme_Brulee__Sprawl__Yasmin__061.jpg from our shoot for the Flesh Brand

Creme Brulee

This is 10__Pudding__JamesKim__065.jpg from our shoot for the Flesh Brand

Pudding

This is 09__Honey_Jiggly__NoraONeill__065.jpg from our shoot for the Flesh Brand

Honey Jiggly

This is 08__Custard__YoumeLin__054.jpg from our shoot for the Flesh Brand

Custard

This is 07__Birthday_Cake__ClaireBense__048.jpg from our shoot for the Flesh Brand

Birthday Cake

This is 06__Vanilla__Victoria__045.jpg from our shoot for the Flesh Brand

Vanilla

This is 05__Creme_Fraiche__AlyssaAckerman__047.jpg from our shoot for the Flesh Brand

Creme Fraiche

This is 04__Sugar__MargaretHancock__039.jpg from our shoot for the Flesh Brand

Sugar

This is 03__Meringue__ChristinaGrosso__050.jpg from our shoot for the Flesh Brand

Meringue

This is 02__Milk__CaseyEcker__015.jpg from our shoot for the Flesh Brand

Milk

This is 01__Froth__LizzieDonohue__027.jpg from our shoot for the Flesh Brand

Froth

  • Client: Flesh
  • GMO: Gillian Gorman-Round
  • Makeup: Kiki Gifford